Anantharam is one such initiative by Flowers TV,  were artists of flowers TV will exhibit their unparalleled talent as a tribute to iron hearts who fought with deadly diseases and came back to life.

A similar one, Flowers Top Singer Scholarship For education,  distributed scholarships worth 20 lakhs to 22 contestants of Top singer. This was the fruit of Jyothy laboratories CMD MP Ramachandran, America’s trinity group CEO Sijo Vadakkan, Flowers TV Chairman Gokulam Gopalan, Insight media city chairman Dr B Govindan, Twentyfour news chairman Alungal Muhammed, Flowers TV vice-chairman Dr. Vidya Vinod, Flowers TV Director Satheesh G Pillai and Davis Edakkalathur.